Hi, I’m Yael. I’m obsessed with makeup, hair, all things beauty — like, I literally cannot leave my house without mascara.
But like many of us, I’ve been exposed to a lot of viral and unrealistic content on Social Media. It made me feel like I was never enough. Everything felt fake, filtered, and impossible to live up to.

So, I created Bloom — a beauty space with no counting of likes, no followers, and no pressure. Just real girls sharing real looks, real reviews, and hyping each other up.

If you’re tired of comparing and want to feel good again, you belong here!